{
  "name": "Cold email software: plans and documented features",
  "publisher": "The Cold Outbound Playbook",
  "url": "https://coldoutboundplaybook.com/data/software.json",
  "license": "https://creativecommons.org/licenses/by/4.0/",
  "updated": "2026-10-24",
  "method": "https://coldoutboundplaybook.com/methodology/",
  "notes": "Facts come from each vendor’s own pages on the date given. \"unknown\" means not verified, not \"no\". Prices are USD; null means not published or not verified.",
  "features": {
    "mailboxes": {
      "label": "Unlimited mailboxes",
      "help": "Whether you can connect as many sending mailboxes as you like without paying per mailbox."
    },
    "warmup": {
      "label": "Warm-up included",
      "help": "Whether mailbox warm-up is part of the plan rather than a separate purchase."
    },
    "linkedin": {
      "label": "LinkedIn steps",
      "help": "Whether sequences can include LinkedIn actions alongside email."
    },
    "database": {
      "label": "Lead database",
      "help": "Whether the vendor sells or includes B2B contact data."
    },
    "api": {
      "label": "API",
      "help": "Whether the vendor documents an API, and on which plans."
    },
    "agency": {
      "label": "Agency / client workspaces",
      "help": "Whether you can run separate workspaces for clients."
    },
    "trial": {
      "label": "Free trial",
      "help": "Whether you can try it before paying."
    },
    "freePlan": {
      "label": "Free plan",
      "help": "Whether a plan stays free with no time limit."
    }
  },
  "values": {
    "yes": "Yes",
    "no": "No",
    "addon": "Paid add-on",
    "partial": "Some plans",
    "unknown": "Not verified"
  },
  "tools": [
    {
      "id": "apollo",
      "name": "Apollo",
      "website": "https://www.apollo.io/",
      "category": "Lead database with outreach",
      "summary": "A B2B contact database (240M+ contacts) with sequencing, a dialer and a free plan; pricing is per user with credits.",
      "evidence": "documentation",
      "entry": "Free plan; paid plans not verified",
      "review": "https://coldoutboundplaybook.com/reviews/apollo/",
      "updated": "2026-10-24",
      "pricing": {
        "src": "https://www.apollo.io/pricing",
        "checked": "2026-10-24",
        "note": "Apollo’s pricing page loads its prices with JavaScript and we couldn’t read the amounts on 24 October 2026. Plan names and terms are from the page; prices are not verified.",
        "plans": [
          {
            "name": "Free",
            "monthly": null,
            "annual": null,
            "per": "user",
            "includes": [
              "“Stays free with no time limit”",
              "Gmail accounts only"
            ],
            "limits": {},
            "verified": true,
            "note": "$0"
          },
          {
            "name": "Basic",
            "monthly": null,
            "annual": null,
            "per": "user",
            "includes": [
              "Email sequencing"
            ],
            "limits": {},
            "verified": false
          },
          {
            "name": "Professional",
            "monthly": null,
            "annual": null,
            "per": "user",
            "includes": [
              "AI features, call recording, advanced CRM integrations"
            ],
            "limits": {},
            "verified": false
          },
          {
            "name": "Custom",
            "monthly": null,
            "annual": null,
            "per": "user",
            "includes": [
              "API access",
              "SSO"
            ],
            "limits": {},
            "verified": true,
            "note": "Custom"
          }
        ]
      },
      "features": {
        "mailboxes": {
          "v": "unknown"
        },
        "warmup": {
          "v": "yes",
          "note": "“Domain warming, inbox rotation, and reputation monitoring”",
          "src": "https://www.apollo.io/",
          "checked": "2026-10-24"
        },
        "linkedin": {
          "v": "unknown"
        },
        "database": {
          "v": "yes",
          "note": "“240M+ contacts and 30M+ accounts”",
          "src": "https://www.apollo.io/",
          "checked": "2026-10-24"
        },
        "api": {
          "v": "partial",
          "note": "“API access is available on Custom plans”",
          "src": "https://www.apollo.io/pricing",
          "checked": "2026-10-24"
        },
        "agency": {
          "v": "unknown"
        },
        "trial": {
          "v": "yes",
          "note": "Trial includes credits and most features of the chosen plan",
          "src": "https://www.apollo.io/pricing",
          "checked": "2026-10-24"
        },
        "freePlan": {
          "v": "yes",
          "note": "“Stays free with no time limit”; Gmail accounts only",
          "src": "https://www.apollo.io/pricing",
          "checked": "2026-10-24"
        }
      }
    },
    {
      "id": "instantly",
      "name": "Instantly",
      "website": "https://instantly.ai/",
      "category": "Cold email sending platform",
      "summary": "A sending platform priced by contacts and emails, not by mailbox: its Growth and Hypergrowth plans list unlimited email accounts and warm-up.",
      "evidence": "documentation",
      "entry": "$47/mo",
      "review": "https://coldoutboundplaybook.com/reviews/instantly/",
      "updated": "2026-10-24",
      "pricing": {
        "src": "https://instantly.ai/pricing",
        "checked": "2026-10-24",
        "note": "Outreach plans only. The leads database and bundles are priced separately. One bundle section on the page also shows $358 next to Hypergrowth; the plan comparison table, used here, is internally consistent (annual = 80% of monthly).",
        "plans": [
          {
            "name": "Growth",
            "monthly": 47,
            "annual": 37.6,
            "per": "account",
            "includes": [
              "1,000 uploaded contacts",
              "5,000 emails a month",
              "Unlimited email accounts",
              "Unlimited warm-up"
            ],
            "limits": {
              "contacts": 1000,
              "emails": 5000,
              "mailboxes": null
            },
            "verified": true
          },
          {
            "name": "Hypergrowth",
            "monthly": 97,
            "annual": 77.6,
            "per": "account",
            "includes": [
              "25,000 uploaded contacts",
              "125,000 emails a month",
              "Unlimited email accounts",
              "Unlimited warm-up"
            ],
            "limits": {
              "contacts": 25000,
              "emails": 125000,
              "mailboxes": null
            },
            "verified": true
          },
          {
            "name": "Light Speed",
            "monthly": 358,
            "annual": 286.3,
            "per": "account",
            "includes": [
              "100,000 uploaded contacts",
              "500,000 emails a month"
            ],
            "limits": {
              "contacts": 100000,
              "emails": 500000
            },
            "verified": true
          },
          {
            "name": "Enterprise",
            "monthly": null,
            "annual": null,
            "per": "account",
            "includes": [
              "100,000+ uploaded contacts",
              "500,000+ emails a month"
            ],
            "limits": {},
            "verified": true,
            "note": "Custom"
          }
        ]
      },
      "features": {
        "mailboxes": {
          "v": "yes",
          "note": "“Unlimited Email Accounts” on Growth and Hypergrowth",
          "src": "https://instantly.ai/pricing",
          "checked": "2026-10-24"
        },
        "warmup": {
          "v": "yes",
          "note": "“Unlimited Email Warmup” on Growth and Hypergrowth",
          "src": "https://instantly.ai/pricing",
          "checked": "2026-10-24"
        },
        "linkedin": {
          "v": "unknown"
        },
        "database": {
          "v": "addon",
          "note": "“Database of 450M+ B2B Leads”, sold as a separate credits plan",
          "src": "https://instantly.ai/pricing",
          "checked": "2026-10-24"
        },
        "api": {
          "v": "yes",
          "note": "Public developer documentation",
          "src": "https://developer.instantly.ai/",
          "checked": "2026-10-24"
        },
        "agency": {
          "v": "unknown"
        },
        "trial": {
          "v": "partial",
          "note": "“Start for free”, “No credit card required”; trial length not stated",
          "src": "https://instantly.ai/",
          "checked": "2026-10-24"
        },
        "freePlan": {
          "v": "unknown"
        }
      }
    },
    {
      "id": "lemlist",
      "name": "lemlist",
      "website": "https://www.lemlist.com/",
      "category": "Multichannel outreach platform",
      "summary": "Per-user pricing, built-in lemwarm warm-up on every plan, and LinkedIn automation on the Multichannel plan.",
      "evidence": "documentation",
      "entry": "$69/mo per user",
      "review": "https://coldoutboundplaybook.com/reviews/lemlist/",
      "updated": "2026-10-24",
      "pricing": {
        "src": "https://www.lemlist.com/pricing",
        "checked": "2026-10-24",
        "note": "Prices are per user. Annual prices are shown as a 20% saving on the monthly price.",
        "plans": [
          {
            "name": "Email",
            "monthly": 69,
            "annual": 55,
            "per": "user",
            "includes": [
              "Unlimited email senders",
              "50,000 emails a month",
              "lemwarm included"
            ],
            "limits": {
              "emails": 50000,
              "mailboxes": null
            },
            "verified": true
          },
          {
            "name": "Multichannel",
            "monthly": 109,
            "annual": 87,
            "per": "user",
            "includes": [
              "5 senders per user",
              "Unlimited emails and messages",
              "LinkedIn automation",
              "lemwarm included"
            ],
            "limits": {
              "emails": null,
              "mailboxes": 5
            },
            "verified": true
          },
          {
            "name": "Enterprise",
            "monthly": null,
            "annual": null,
            "per": "user",
            "includes": [
              "5+ senders per user",
              "API, CLI and MCP"
            ],
            "limits": {},
            "verified": true,
            "note": "Custom"
          }
        ]
      },
      "features": {
        "mailboxes": {
          "v": "partial",
          "note": "Unlimited senders on Email; 5 senders per user on Multichannel",
          "src": "https://www.lemlist.com/pricing",
          "checked": "2026-10-24"
        },
        "warmup": {
          "v": "yes",
          "note": "lemwarm included on every plan",
          "src": "https://www.lemlist.com/pricing",
          "checked": "2026-10-24"
        },
        "linkedin": {
          "v": "partial",
          "note": "LinkedIn automation on Multichannel and Enterprise, not Email",
          "src": "https://www.lemlist.com/pricing",
          "checked": "2026-10-24"
        },
        "database": {
          "v": "yes",
          "note": "“650M+ leads database”; enrichment credits are a paid add-on",
          "src": "https://www.lemlist.com/pricing",
          "checked": "2026-10-24"
        },
        "api": {
          "v": "yes",
          "note": "API listed on every plan",
          "src": "https://www.lemlist.com/pricing",
          "checked": "2026-10-24"
        },
        "agency": {
          "v": "unknown"
        },
        "trial": {
          "v": "yes",
          "note": "14 days and 200 credits per the FAQ; a banner offered 30 days on the day we checked",
          "src": "https://www.lemlist.com/pricing",
          "checked": "2026-10-24"
        },
        "freePlan": {
          "v": "unknown"
        }
      }
    },
    {
      "id": "mailshake",
      "name": "Mailshake",
      "website": "https://mailshake.com/",
      "category": "Sales engagement platform",
      "summary": "Plans that cap mailboxes (1, 2 or 10), include warm-up, add a phone dialer on the top plan, and have no free trial.",
      "evidence": "documentation",
      "entry": "$29/mo",
      "review": "https://coldoutboundplaybook.com/reviews/mailshake/",
      "updated": "2026-10-24",
      "pricing": {
        "src": "https://mailshake.com/pricing/",
        "checked": "2026-10-24",
        "note": "The pricing table lists mailboxes “per account”, while the FAQ says billing is by users and each user connects one mail account. Confirm how seats and mailboxes combine before you buy.",
        "plans": [
          {
            "name": "Starter",
            "monthly": 29,
            "annual": 25,
            "per": "unclear",
            "includes": [
              "1 email address",
              "1,500 sends a month",
              "Unlimited warm-up"
            ],
            "limits": {
              "contacts": null,
              "emails": 1500,
              "mailboxes": 1
            },
            "verified": true
          },
          {
            "name": "Email Outreach",
            "monthly": 49,
            "annual": 45,
            "per": "unclear",
            "includes": [
              "2 email addresses",
              "Unlimited sends",
              "Unlimited warm-up"
            ],
            "limits": {
              "contacts": null,
              "emails": null,
              "mailboxes": 2
            },
            "verified": true
          },
          {
            "name": "Sales Engagement",
            "monthly": 99,
            "annual": 85,
            "per": "unclear",
            "includes": [
              "10 email addresses",
              "5 phone numbers and a power dialer",
              "Unlimited warm-up"
            ],
            "limits": {
              "contacts": null,
              "emails": null,
              "mailboxes": 10
            },
            "verified": true
          },
          {
            "name": "Agency",
            "monthly": null,
            "annual": null,
            "per": "unclear",
            "includes": [
              "Unlimited email addresses"
            ],
            "limits": {
              "mailboxes": null
            },
            "verified": false,
            "note": "Price not listed"
          }
        ]
      },
      "features": {
        "mailboxes": {
          "v": "no",
          "note": "1, 2 or 10 email addresses depending on plan; an agency plan lists unlimited",
          "src": "https://mailshake.com/pricing/",
          "checked": "2026-10-24"
        },
        "warmup": {
          "v": "yes",
          "note": "Unlimited warm-up on every plan",
          "src": "https://mailshake.com/pricing/",
          "checked": "2026-10-24"
        },
        "linkedin": {
          "v": "unknown"
        },
        "database": {
          "v": "addon",
          "note": "Data Finder: 50–2,500 credits by plan, more as an add-on",
          "src": "https://mailshake.com/pricing/",
          "checked": "2026-10-24"
        },
        "api": {
          "v": "unknown"
        },
        "agency": {
          "v": "yes",
          "note": "An Agency plan with unlimited email addresses; price not listed",
          "src": "https://mailshake.com/pricing/",
          "checked": "2026-10-24"
        },
        "trial": {
          "v": "no",
          "note": "“No, we collect payment up front”",
          "src": "https://mailshake.com/pricing/",
          "checked": "2026-10-24"
        },
        "freePlan": {
          "v": "no",
          "note": "Payment is collected up front",
          "src": "https://mailshake.com/pricing/",
          "checked": "2026-10-24"
        }
      }
    },
    {
      "id": "saleshandy",
      "name": "Saleshandy",
      "website": "https://www.saleshandy.com/",
      "category": "Cold email sending platform",
      "summary": "Prospect-and-volume pricing with unlimited email accounts, warm-up and API access on every self-serve plan, and a 7-day trial.",
      "evidence": "documentation",
      "entry": "$41/mo",
      "review": "https://coldoutboundplaybook.com/reviews/saleshandy/",
      "updated": "2026-10-24",
      "pricing": {
        "src": "https://www.saleshandy.com/pricing/",
        "checked": "2026-10-24",
        "note": "Scale shows several volume options (200,000 to 600,000 emails) with a contact-sales option; the 200,000 tier is listed here.",
        "plans": [
          {
            "name": "Starter",
            "monthly": 41,
            "annual": 34,
            "per": "account",
            "includes": [
              "2,000 active prospects",
              "6,000 emails a month",
              "Unlimited email accounts"
            ],
            "limits": {
              "contacts": 2000,
              "emails": 6000,
              "mailboxes": null
            },
            "verified": true
          },
          {
            "name": "Pro",
            "monthly": 99,
            "annual": 76,
            "per": "account",
            "includes": [
              "30,000 active prospects",
              "100,000 emails a month",
              "Unlimited email accounts"
            ],
            "limits": {
              "contacts": 30000,
              "emails": 100000,
              "mailboxes": null
            },
            "verified": true
          },
          {
            "name": "Scale",
            "monthly": 189,
            "annual": 149,
            "per": "account",
            "includes": [
              "Unlimited active prospects",
              "200,000 emails a month",
              "Unlimited email accounts"
            ],
            "limits": {
              "contacts": null,
              "emails": 200000,
              "mailboxes": null
            },
            "verified": true
          }
        ]
      },
      "features": {
        "mailboxes": {
          "v": "yes",
          "note": "Unlimited email accounts on every plan",
          "src": "https://www.saleshandy.com/pricing/",
          "checked": "2026-10-24"
        },
        "warmup": {
          "v": "yes",
          "note": "Included; the daily warm-up limit varies by plan",
          "src": "https://www.saleshandy.com/pricing/",
          "checked": "2026-10-24"
        },
        "linkedin": {
          "v": "unknown"
        },
        "database": {
          "v": "unknown"
        },
        "api": {
          "v": "yes",
          "note": "REST API on every plan (100 calls a minute, 50,000 a day)",
          "src": "https://www.saleshandy.com/pricing/",
          "checked": "2026-10-24"
        },
        "agency": {
          "v": "partial",
          "note": "White-label only on the custom-priced Enterprise tier",
          "src": "https://www.saleshandy.com/pricing/",
          "checked": "2026-10-24"
        },
        "trial": {
          "v": "yes",
          "note": "7-day free trial",
          "src": "https://www.saleshandy.com/pricing/",
          "checked": "2026-10-24"
        },
        "freePlan": {
          "v": "unknown"
        }
      }
    },
    {
      "id": "smartlead",
      "name": "Smartlead",
      "website": "https://www.smartlead.ai/",
      "category": "Cold email sending platform",
      "summary": "A sending platform with unlimited email accounts on every plan and paid client workspaces, which makes it a common pick for agencies.",
      "evidence": "documentation",
      "entry": "$39/mo",
      "review": "https://coldoutboundplaybook.com/reviews/smartlead/",
      "updated": "2026-10-24",
      "pricing": {
        "src": "https://www.smartlead.ai/pricing",
        "checked": "2026-10-24",
        "note": "The page says annual billing saves 17%, which matches the plan cards used here. A separate grid on the same page shows $59 for every plan; we treat that as a display error and used the plan cards.",
        "plans": [
          {
            "name": "Base",
            "monthly": 39,
            "annual": 32,
            "per": "account",
            "includes": [
              "2,000 contacts",
              "6,000 emails a month",
              "2,000 verified emails a month"
            ],
            "limits": {
              "contacts": 2000,
              "emails": 6000,
              "mailboxes": null
            },
            "verified": true
          },
          {
            "name": "Pro",
            "monthly": 94,
            "annual": 78,
            "per": "account",
            "includes": [
              "30,000 contacts",
              "90,000 emails a month",
              "30,000 verified emails a month"
            ],
            "limits": {
              "contacts": 30000,
              "emails": 90000,
              "mailboxes": null
            },
            "verified": true
          },
          {
            "name": "Unlimited Smart",
            "monthly": 174,
            "annual": 144,
            "per": "account",
            "includes": [
              "150,000 emails a month",
              "50,000 verified emails a month"
            ],
            "limits": {
              "emails": 150000,
              "mailboxes": null
            },
            "verified": true
          },
          {
            "name": "Unlimited Prime",
            "monthly": 379,
            "annual": 315,
            "per": "account",
            "includes": [
              "500,000 emails a month",
              "170,000 verified emails a month",
              "3 client workspaces"
            ],
            "limits": {
              "emails": 500000,
              "mailboxes": null
            },
            "verified": true
          }
        ]
      },
      "features": {
        "mailboxes": {
          "v": "yes",
          "note": "“All Smartlead plans include unlimited email accounts at no extra cost”",
          "src": "https://www.smartlead.ai/pricing",
          "checked": "2026-10-24"
        },
        "warmup": {
          "v": "partial",
          "note": "Warm-up is listed as a feature; which plans include it isn’t clear on the page",
          "src": "https://www.smartlead.ai/pricing",
          "checked": "2026-10-24"
        },
        "linkedin": {
          "v": "unknown"
        },
        "database": {
          "v": "unknown"
        },
        "api": {
          "v": "partial",
          "note": "“API & Webhooks” listed as a feature; per-plan availability isn’t clear",
          "src": "https://www.smartlead.ai/pricing",
          "checked": "2026-10-24"
        },
        "agency": {
          "v": "addon",
          "note": "Client workspaces at $29 a month each; 3 included on Unlimited Prime",
          "src": "https://www.smartlead.ai/pricing",
          "checked": "2026-10-24"
        },
        "trial": {
          "v": "yes",
          "note": "“All plans come with a free trial and no credit card is required”; length not stated",
          "src": "https://www.smartlead.ai/pricing",
          "checked": "2026-10-24"
        },
        "freePlan": {
          "v": "unknown"
        }
      }
    },
    {
      "id": "woodpecker",
      "name": "Woodpecker",
      "website": "https://woodpecker.co/",
      "category": "Cold email and LinkedIn outreach platform",
      "summary": "Outreach tool priced by emails sent, with unlimited email accounts, three warm-ups included and LinkedIn on the Multichannel plan.",
      "evidence": "documentation",
      "entry": "Not verified",
      "review": "https://coldoutboundplaybook.com/reviews/woodpecker/",
      "updated": "2026-10-24",
      "pricing": {
        "src": "https://woodpecker.co/pricing/",
        "checked": "2026-10-24",
        "note": "Woodpecker’s pricing page loads its prices with JavaScript, and we couldn’t read the amounts on 24 October 2026. Plan structure, limits and trial terms below are from the page; prices are not verified.",
        "plans": [
          {
            "name": "Email",
            "monthly": null,
            "annual": null,
            "per": "account",
            "includes": [
              "Priced by emails sent (5,000 to 1,000,000 tiers)",
              "Unlimited email accounts",
              "3 warm-ups included"
            ],
            "limits": {},
            "verified": false
          },
          {
            "name": "Multichannel",
            "monthly": null,
            "annual": null,
            "per": "account",
            "includes": [
              "Email and LinkedIn",
              "1 LinkedIn account",
              "3 warm-ups included"
            ],
            "limits": {},
            "verified": false
          },
          {
            "name": "LinkedIn",
            "monthly": null,
            "annual": null,
            "per": "account",
            "includes": [
              "1 LinkedIn account"
            ],
            "limits": {},
            "verified": false
          },
          {
            "name": "Custom",
            "monthly": null,
            "annual": null,
            "per": "account",
            "includes": [
              "Higher email or LinkedIn limits"
            ],
            "limits": {},
            "verified": true,
            "note": "Custom"
          }
        ]
      },
      "features": {
        "mailboxes": {
          "v": "yes",
          "note": "“Unlimited email accounts” on Email and Multichannel",
          "src": "https://woodpecker.co/pricing/",
          "checked": "2026-10-24"
        },
        "warmup": {
          "v": "partial",
          "note": "3 warm-ups included; more are an add-on",
          "src": "https://woodpecker.co/pricing/",
          "checked": "2026-10-24"
        },
        "linkedin": {
          "v": "yes",
          "note": "Invites, profile visits, DMs and InMails on Multichannel",
          "src": "https://woodpecker.co/",
          "checked": "2026-10-24"
        },
        "database": {
          "v": "addon",
          "note": "Lead Finder credits sold as an add-on",
          "src": "https://woodpecker.co/pricing/",
          "checked": "2026-10-24"
        },
        "api": {
          "v": "addon",
          "note": "Integrations/API is an add-on",
          "src": "https://woodpecker.co/pricing/",
          "checked": "2026-10-24"
        },
        "agency": {
          "v": "addon",
          "note": "Agency Panel is an add-on",
          "src": "https://woodpecker.co/pricing/",
          "checked": "2026-10-24"
        },
        "trial": {
          "v": "yes",
          "note": "14 days or 500 cold emails, whichever comes first",
          "src": "https://woodpecker.co/pricing/",
          "checked": "2026-10-24"
        },
        "freePlan": {
          "v": "unknown"
        }
      }
    }
  ],
  "generator": "coldoutboundplaybook.com v1.0"
}