The author
Lokendar is a founder who builds data products. He wrote The Cold Outbound Playbook to answer the question he kept asking: what actually works in cold email now, and how do we know? It’s a researched field guide, not a memoir, and every number in it traces to a source you can open.
hello@coldoutboundplaybook.com · Contact
How the site makes money
Two ways only: the playbook (a 59-page PDF) and paid setup reviews. That’s it.
- No affiliate links. Links to software vendors are plain links. We earn nothing if you sign up.
- No paid placement. No vendor can pay to be reviewed, listed, ranked or described differently.
- No sponsored content and no ads.
- No vendor review before publishing. Vendors can report factual errors through the corrections page, like anyone else.
If that ever changes, this page will say so first, with the date.
Why no affiliate links?
Most comparisons of cold email software are written by one of the vendors being compared, or earn a commission from the tool they recommend. Both can be useful, but neither is neutral. The reviews here exist to be the neutral one, and the book pays for them.
How reviews are made
From each vendor’s own pages, with a link and a date for every fact, and “Not verified” wherever we couldn’t confirm something. The full method.