Apollo
A B2B contact database (240M+ contacts) with sequencing, a dialer and a free plan; pricing is per user with credits.
Instantly
A sending platform priced by contacts and emails, not by mailbox: its Growth and Hypergrowth plans list unlimited email accounts and warm-up.
lemlist
Per-user pricing, built-in lemwarm warm-up on every plan, and LinkedIn automation on the Multichannel plan.
Mailshake
Plans that cap mailboxes (1, 2 or 10), include warm-up, add a phone dialer on the top plan, and have no free trial.
Saleshandy
Prospect-and-volume pricing with unlimited email accounts, warm-up and API access on every self-serve plan, and a 7-day trial.
Smartlead
A sending platform with unlimited email accounts on every plan and paid client workspaces, which makes it a common pick for agencies.
Woodpecker
Outreach tool priced by emails sent, with unlimited email accounts, three warm-ups included and LinkedIn on the Multichannel plan.
Alphabetical, not ranked. Prices are the cheapest verified plan billed monthly, in USD. Pills show documented features: Yes Some plans No Not verified
The whole table
| Tool | Entry price | Unlimited mailboxes | Warm-up included | LinkedIn steps | Free trial | Checked |
|---|---|---|---|---|---|---|
| Apollo | Free plan; paid plans not verified | Not verified | Yes | Not verified | Yes | |
| Instantly | $47/mo | Yes | Yes | Not verified | Some plans | |
| lemlist | $69/mo per user | Some plans | Yes | Some plans | Yes | |
| Mailshake | $29/mo | No | Yes | Not verified | No | |
| Saleshandy | $41/mo | Yes | Yes | Not verified | Yes | |
| Smartlead | $39/mo | Yes | Some plans | Not verified | Yes | |
| Woodpecker | Not verified | Yes | Some plans | Yes | Yes |
Every plan, side by side · Compare any two · Download the data (JSON, CC BY 4.0)
Reply.io. Queued for review. Its pricing page blocked our documentation check on 24 October 2026, so nothing is published about it yet.
How to read these reviews.
Each review is labelled with its evidence. Today every review is a documentation review: we read the vendor’s pricing and product pages and record what they say, with the link and date. A hands-on review adds a trial account and test sends, and only hands-on reviews will get a score. Read the method.
Common questions.
Which cold email software is best?
It depends on your setup, and we don’t rank tools until we’ve tested them hands-on. For the playbook’s setup — several secondary domains with 2–3 mailboxes each — the useful filter is whether a tool charges per mailbox. Instantly, Saleshandy, Smartlead and Woodpecker list unlimited email accounts; Apollo and lemlist price per user.
Are these reviews sponsored?
No. There are no affiliate links, no vendor pays for placement, and we earn nothing if you sign up for any tool. The site earns from the playbook and setup reviews only.
Why are some prices “Not verified”?
Some vendors load their prices with JavaScript or block automated checks. When we can’t read a price on the vendor’s own page, we say so instead of copying a number from a third-party blog.
Choose the tool after the setup: domains, DNS and warm-up decide more of your results than any feature list.