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The Cold Outbound Playbook

Statistics

Cold email software, by the numbers.

Computed from the 7 tools in our pricing index, as of 24 October 2026. Each figure recalculates whenever a review is updated.

57%list unlimited sending mailboxes

4 of 7: Instantly, Saleshandy, Smartlead and Woodpecker.

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71%document warm-up as included

5 of 7: Apollo, Instantly, lemlist, Mailshake and Saleshandy. 2 more include it in limited form or on some plans.

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$41median entry price a month

Cheapest verified plan, billed monthly, across the 5 tools with a verified price (range $29–$69). Per-user plans count one seat.

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18%average saving for paying annually

Across 15 verified plans that list both a monthly and an annual price.

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29%document LinkedIn steps

2 of 7: lemlist and Woodpecker, on some or all plans.

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86%offer a free trial

6 of 7. Mailshake collects payment up front.

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30%of feature facts we couldn’t verify

17 of 56 feature checks across 7 tools. We publish these as “Not verified” rather than guess.

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How these are calculated

From the documented facts in each review, checked on the vendor’s own pages. “Not verified” facts count as not confirmed, so feature percentages are minimums. Prices are USD before tax. The underlying data is free to download under CC BY 4.0: cite “The Cold Outbound Playbook, 24 October 2026” with a link.

This is a small set of tools (7), not the whole market. Percentages describe these tools only.