Pricing index

Cold email software pricing, plan by plan.

26 plans from 7 tools, each read from the vendor’s own pricing page on the date shown. 15 have a verified monthly price; the rest say why not.

Hand-drawn columns, one per mailbox: never up, add sideways
Short answer the cheapest verified plans that aren’t priced per user ran from $29 to $47 a month, billed monthly, on the dates checked. Per-user pricing (lemlist) multiplies by seats. The bigger difference is the pricing model: some charge by contacts and emails with unlimited mailboxes, others per user or with mailbox caps. Price your own setup.
Tool and planMonthlyAnnual, a monthContactsEmails a monthMailboxesChecked
Apollo Freeper user $0 $0 — — —
Apollo Basicper user Not verified Not verified — — —
Apollo Professionalper user Not verified Not verified — — —
Apollo Customper user Custom Custom — — —
Instantly Growth $47 $37.60 1,000 5,000 Unlimited
Instantly Hypergrowth $97 $77.60 25,000 125,000 Unlimited
Instantly Light Speed $358 $286.30 100,000 500,000 —
Instantly Enterprise Custom Custom — — —
lemlist Emailper user $69 $55 — 50,000 Unlimited
lemlist Multichannelper user $109 $87 — Unlimited 5
lemlist Enterpriseper user Custom Custom — — —
Mailshake Starter $29 $25 Unlimited 1,500 1
Mailshake Email Outreach $49 $45 Unlimited Unlimited 2
Mailshake Sales Engagement $99 $85 Unlimited Unlimited 10
Mailshake Agency Not verified Not verified — — Unlimited
Saleshandy Starter $41 $34 2,000 6,000 Unlimited
Saleshandy Pro $99 $76 30,000 100,000 Unlimited
Saleshandy Scale $189 $149 Unlimited 200,000 Unlimited
Smartlead Base $39 $32 2,000 6,000 Unlimited
Smartlead Pro $94 $78 30,000 90,000 Unlimited
Smartlead Unlimited Smart $174 $144 — 150,000 Unlimited
Smartlead Unlimited Prime $379 $315 — 500,000 Unlimited
Woodpecker Email Not verified Not verified — — —
Woodpecker Multichannel Not verified Not verified — — —
Woodpecker LinkedIn Not verified Not verified — — —
Woodpecker Custom Custom Custom — — —

USD, before tax. “—” means the vendor doesn’t state it on the pricing page. “Not verified” means we couldn’t read the price on the vendor’s page; we don’t copy prices from third-party sites. Download as JSON (CC BY 4.0) · Statistics from this data